I'm a User Experience Designer at eBay. I focus on user research, information architecture, and interaction design.
Learn more about what I do →

A quick definition of the Serial Position Effect

I’ve been studying up on the serial position effect, which includes the Primacy Effect, and the Recency Effect. Basically stated, items first in a list are put into long-term memory, and so therefore have a competitive edge when it comes to remembrance, and items last in a list are stored in the working memory, which also allows people to remember them more quickly. The list items in the middle are more easily forgotten.

Hansel & Gretyl are ‘useless’ on the web

I’m currently delving into the world of breadcrumb design and purpose, which led me to this gem of an insight by Jakob Nielsen:

In user interface design, it’s often dangerous to take metaphors too far, and breadcrumbs are again the perfect example. Offering users a Hansel-and-Gretel-style history trail is basically useless, because it simply duplicates functionality offered by the Back button, which is the Web’s second-most-used feature.