Archive for March, 2009
The Role of Website Personality
Saturday, March 7th, 2009
In a 2007 study by Amit Poddar, Naveen Donthu, and Yuji Wei titled “Web site orientations, Web site quality, and purchase intentions: The role of Web site personality”, researchers found correlations between the success of a website, and such factors as how the website personality affects the user. This study examined the effects of a website’s customer orientation, quality, and personality on customer purchase intentions while using e-commerce sites.