Archive for the ‘Usability’ Category

Define: “Information Architecture”

Tuesday, December 29th, 2009

Any website that does not pay attention to the way that their content, information, and navigation are structured risks the possibility of a great site that no one can use. If the public cannot find the information they seek quickly and effectively, most will leave the site. Skilled information architects know that the most effective websites play into human cognitive processes while they structure information.

Psychology and Web Design: A General Overview

Thursday, January 22nd, 2009

“The job of designing a website is an exercise in promoting a brand or idea in an appealing manner while also eliciting specific human emotions and behaviors.” -Andy Rutledge