Archive for the ‘User Interface Design’ Category
The Role of Website Personality
Saturday, March 7th, 2009
In a 2007 study by Amit Poddar, Naveen Donthu, and Yuji Wei titled “Web site orientations, Web site quality, and purchase intentions: The role of Web site personality”, researchers found correlations between the success of a website, and such factors as how the website personality affects the user. This study examined the effects of a website’s customer orientation, quality, and personality on customer purchase intentions while using e-commerce sites.
The Fundamentals of Eye Flow
Tuesday, January 27th, 2009
An aesthetically pleasing experience is just the beginning of what is important to users. The users must be guided in a way that pulls their eyes and interest from one point to the next. By studying the basic fundamentals of eye flow in mainstream media, we can use the current data in conjunction with design to relay a message to the user.